BlueBack Advisors is a leading consultant and strategic business group that partners with a variety of companies to provide insight on insurance plans, risk management, and compliance laws. When BlueBack Advisors was in the midst of a change in location, they sought out the aid of Reach Beyond Marketing for guidance on a change in branding as well.
Reach Beyond Marketing overhauled BlueBack Advisors’ online presence to match the upscale, higher profile location they were now calling home. At first, BlueBack had an outdated, non-responsive website that didn’t represent the skill and ability of the company. Reach Beyond helped to rebrand the company, and in the process built a robust website that supported a repositioning within the market. The new website echoed the years of experience BlueBack has in their industry, and guided potential clients swiftly across the variety of services provided to create a cohesive user experience BlueBack can be proud of.