Responsive design has become a crucial component your company’s website, which is the center or hub of all of your communication and marketing. Just what is responsive web design? It is a process where your site is built to adapt to the size of the screen being viewed, whether that screen is part of a computer, smartphone, or tablet. In essence, the web page is automatically optimized for each technology so no visibility is lost and the content is presented in the best manner. This avoids the pinching and squeezing of a website on our smartphone that we all hate to do!
In addition to providing the user with a positive experience, there are many other advantages for building a responsive site. By using only one URL (website address) for all platforms, your site is favored by Google and its crawlers are able to index your site in their database without having to do this for multiple versions. Last April, Google added responsive design to its ranking algorithms, meaning that websites fully optimized for all platforms are rewarded in search results. In addition, changes made to your site are now automatically reflected across all devices.
Reach Beyond Marketing is here to help your website become optimized to be a key component of your marketing and communication strategies. Contact us today.