At Reach Beyond Marketing, we know that implementing innovative online marketing techniques is a must for businesses as they try to keep up with the competition. Digital marketing practices have become the norm, and now businesses keep pushing the boundaries to stay ahead of the pack. As social media, online advertising, and other digital practices start to replace traditional marketing methods, finding the newest trends and integrating them into your marketing plan is crucial to keep bringing new audiences to your business. Reach Beyond Marketing thinks we’ve found the next big thing in online marketing tactics – video marketing.
Video is the most popular type of online media… and it isn’t a very close race. A recent study showed that video accounted for over 64% of all Internet traffic in 2014, and the numbers are growing. YouTube alone brings in audiences who watch over 6 billion hours of video each month. Between the accessibility and popularity of YouTube, the ease of adding videos to other networks like Facebook and Instagram, and the frequency of viral videos being shared with friends and family, video is undoubtedly a marketing goldmine.
Without taking advantage of all the viewers that flock to online video, businesses risk missing out on countless potential clients, especially if the competition is already uploading and sharing videos of their own. Don’t just take it from us, 70% of marketing professionals report that video convinces audiences to convert more often than any other medium. According to leading industry experts, video increases conversion rates on websites and landing pages, and can triple the number of clicks on emails.
Video marketing brings life and personality to your brand in ways that traditional marketing or other online marketing strategies simply can’t! With video marketing, the possibilities are endless. Posting a video on your website, sharing it in an email, or linking it to your social media accounts are great ways to bring new visitors to your site and entertain your current audience while increasing your viewers’ interest and understanding of your products or services. The saying goes, “A picture is worth a thousand words.” Well, Forrester Research shows that a one-minute video is equivalent to 1.8 million words. Don’t just tell your audiences about your products—show them who you are and what you do with powerful and entertaining video marketing strategies.
Reach Beyond Marketing is certainly buying in to video, and recently launched its video production department and setup an in-house video and photo studio. If you want to get on board with the video marketing trend, reach out to Janine Wilson at 203-315-5055 x340 or email at jwilson@reachbeyondmarketing for more information.