Instagram recently announced a major update to their video and photo sharing platform. IGTV, or Instagram TV, will present users with targeted, longer-form video content based on personal interests and preferences.
IGTV is a new app designed to showcase videos that are at least 15 seconds long, built for a phone screen, and not limited to the one-minute mark of standard Instagram videos. In the new app, videos can be as long as an hour!
IGTV will provide an opportunity for businesses to connect with clients in a different format, utilizing more in-depth video content to present their organization from another angle. Instagram hopes this new venture will put them head-to-head with YouTube and SnapChat, but only time will tell how many users will adopt this new application. Video can be an integral part of your overall marketing plan when implemented purposefully and consistently, but we want to remind you not to jump into new social channels without proper consideration. The experts at Reach Beyond Marketing can help you understand how video can enhance your social presence and support your overall marketing efforts.