Are you and your business considering Pinterest as a way to promote your brand? With over 150 million active users, and each pin having 1,6000x longer lifespan on average than a Facebook post, Pinterest is definitely a social space to consider for your business. Here are some tips for using Pinterest to boost your sales and brand:
Connect Social Accounts
If your business is just starting out on Pinterest, promote its debut on your other social accounts! Avoid having to collect followers solely within the Pinterest app when you have other follower bases already established to pull from. Let your social “friends” know that following your business on Pinterest will be just as important as following it on any other account.
When to Pin
No one knows your audiences viewing habits better than you. Post pins when you know the majority of your audience will be active online. And if you don’t know, test different times and record which posts receive the most engagement. Working to post with regard to your audiences schedule rather than your own will leave you with many loyal viewers.
Utilizing the Pinning Button
Incorporate hovering pins into your site, and give your audience the option to pin pages or images on your site directly to their Pinterest boards. The pin button is very easy to install on site pages, and serves as a bridge between your website and Pinterest profile, as well as the consumers Pinterest profile. Your audience will be able to share what they like with just a click of a button, making your businesses content that much more spreadable.
Searchable Content
Like any other search engine, it is just as necessary on Pinterest to have a clear, searchable title associated with your post that has effective key words that will ultimately get your content in front of as many eyes as possible. Ninety three percent of Pinterest users visit the site to either plan or make purchases; so spending a little extra time to ensure you have the most searchable posts possible will go a long way.
Pinterest Advertising Options
Along with having searchable posts, paying a little extra to have Pinterest promote your pins will most likely boost your sales as well. A study found that promoted pins have 40% higher consumer awareness, along with a 50% higher chance of purchase. This is definitely an option to consider if you are hoping to boost your sales.
Have additional questions, or need help getting a Pinterest page up and running? Chat with one of the skilled professionals at Reach Beyond Marketing!