Sharing content across a variety of social media networks is a crucial step to any strategic marketing plan. Yet, the basic fundamentals of solid communication still hold true, even with this unique and modern method of sharing messages. Here are just a few points to keep in mind to make sure your social media posts are being read and your followers are engaged:
You must capture the user’s attention immediately
In general, you have just a second or two to convince the user to stop scrolling and read or focus on your post. This means your headline must captivate people and convey your key message in just a few words. If a person is only going to read your headline, be sure that they are able to at least take away some information that benefits your business. Send a clear message with your headline, while also trying to provoke some emotion (poignant, inspirational, funny, etc).
Be sure your content changes regularly
It is very easy to fall into a pattern when posting to social media, especially when we notice that they are working well with user engagement. Especially in this era of very short attention spans and fear of boredom, it is crucial that your posts continually change and offer something new. For example, try posting a short video instead of just an image with your social posts, ask a question to start some online discussion, share a link, or conduct a poll. Be flexible and adjust to the wants and needs of your audience!
Don’t just talk about yourself!
This simple rule applies to social media as well as all traditional interpersonal communication. Ever attend a networking event and you run into that person who only wants to talk about themself? Don’t be that person on social media! A simple rule to follow is to make about 1/3 of your social posts informative, another 1/3 personal and “social”, and leaving only one third promotional for your business.