It doesn’t take much to damage a business’ reputation these days. Even one negative online review can cause serious harm if it isn’t handled well.
Although every business should pay attention to its online reputation, for aesthetic medical practices, this is critical.
Patients are likely to use information they’ve read online about your practice to make purchasing decisions. They’re also very likely to use the internet to voice their opinion about services they’ve received. Because of the high level of online engagement of this industry’s customer pool, monitoring and managing online information about your aesthetic practice is important to the sustainability and success of your practice.
To start, make sure you own your business’ name in every possible iteration before someone else does. This includes domain name, social media profiles, review sites, and forums. You want to be the one in control of your brand and how it’s used.
Next, make it a regular practice to monitor your business name on Google and other search engines. If any negative content appears, contact the company or website involved and ask them to remove it. If you can’t get the negative content removed, you can manage the situation by creating content that will rank higher in search engines, eg, blogs, thus helping to push negative content out of any top rankings’ spots.
Google Alerts can help keep you informed of any mention of your aesthetic practice as soon as it appears online. These alerts are easy to set up and because they inform you in a timely fashion, you don’t have to constantly monitor your social media accounts. Alternatively, having a marketing agency utilize reputation management software can also mitigate bad reviews and help solicit positive ones.
Everything you post online—personally and professionally—reflects on you and your business. Make sure all content you post aligns with your aesthetic practice’s brand.
Online reviews are powerful. The more positive reviews your business has, the better your reputation. Encourage customers to post positive reviews about treatments they received with you as well as comments on their social media channels, including tags for your business.
Respond promptly and courteously to customers’ online questions or feedback on your website, blog or social profiles, especially if it’s criticism or a negative review. You want customers to know that you care about them and their concerns and that you’re ready to address any issues they may have. When other customers see that you are attempting to correct the situation, it will show them that yours is a caring and conscientious business.
For more information on reputation management strategies or to have Reach Beyond Marketing conduct your reputation management, contact us today: 203-315-5055.