One of the easiest ways make sure you are making the most impressive impact with your social media networks is to insure that your profiles are up-to-date and optimized. Too often our company’s (or personal) social media profiles, found with each network like Facebook, Instagram, Twitter, and LinkedIn, are lacking information, have old email addresses, and include poor quality or no profile image. Everyone is busy and stressed for time, which is why it is very good news that social media profiles can be improved in just a few minutes. In addition to making sure that all fields in the bio are completed, here are a few tips to get started:
• make sure you include a photo everywhere available in your profile, and it is crucial that you have sized your photos correctly. For example, Facebook’s cover photo make a powerful first impression and has a horizontal orientation that fits 851X315 pixels. Be sure this photo fits properly, is clear and sharp, and reflects the professionalism and quality of your brand.
• your profile photo, the smaller square image on most social networks, should be consistent across all platforms. Many businesses will use a logo or brand image here (where personal social profiles use a headshot or close-up of the individual), and the key is for instant recognition at a glance. The more times users view your logo or brand image as they go through their various social networks, the more likely you will come to mind when they need your product or service.
• add your keywords to your profile to improve SEO. Identify the terms people search the most when they’re looking for a professional in your industry. Don’t just drop these terms in haphazardly, but work them into your info in a way that is professional, makes sense, and is seamless to the reader.
These are just a couple of very quick and easy ways to improve your presence online and help your visits and engagement grow. Contact Reach Beyond Marketing for more information on how to improve your social media profiles.