As the second largest “search engine” behind its parent company, Google, YouTube features over 30 million users per day. These 30 million people account for almost five billion video views in total per day. This is a huge amount of online traffic and engagement, and it is important that your business YouTube page is noticed by some of these daily viewers. It’s inevitable that your channel will get lost in the 300 hours of video uploaded to YouTube every minute. However, here are some best practices that will help get your YouTube page to the top of the list:
- ensure that your YouTube channel is easy to navigate and branded properly so that it is clearly recognizable to your audience. The content, set-up, and added links for cross-promotion on your channel should mirror your company’s mission, so there are no questions that this YouTube channel belongs to your practice or business.
- develop a video content marketing strategy and create a call to action message. Keep your viewers coming back for more with marketing techniques uniquely designed to suit your businesses goals. Subscribing to your channel should be simple for a user; link your viewers directly to your YouTube page from other social media platforms and provide a clear, visible subscribe button. The more you can promote and link to your channel in other social spaces, the more online traffic it will receive.
- provide search-friendly video tags and engage with your viewers online in order to establish a steady audience. Use YouTube’s keyword tool and utilize words that will direct more people to your videos and ultimately your channel. And when your audience comments, likes, or subscribes to your video posts, make sure you are engaging with them too, as they will be more likely to come back if a relationship is developed.
- be sure to analyze YouTube Insights regularly. There is an option to view these Insights right in the YouTube manager settings. This will give you rolling statistics on views, engagement, and other vital numbers that will help you optimize marketing efforts.
Need help establishing or optimizing your YouTube channel and video presence online? Contact the experts at Reach Beyond Marketing today!