YouTube has long dominated the online video market, with the Google-owned platform boasting over 1 billion users, billions of views each day, and over 300 hours of new video being uploaded each minute. Despite this, Instagram (which is owned by another online giant, Facebook) continues to modify and expand its video offerings to chip away at YouTube’s dominance. This includes a brand new and personalized channel available to all Instagram users called “Videos You Might Like”. This service gathers videos from all of Instragram’s users and packages them into what is described as a “seamless viewing experience.” This feature is being released slowly, and can be found on your Instagram “Explore” page.
As with other similar features on Instagram involving photos, the more you like certain videos the more Explore will modify the feed to fit your viewing preferences.
Instagram continues to grow as a way for individuals and businesses to share images and videos. In fact, over the last six months, the total time users spent watching video on Instagram grew by 150 percent.