A presence on social media is vital to growing your business. According to Statista.com, Facebook is the world’s most used social media website with over 1.4 billion users. Capture those users and point them to your business. With a variety of social media platforms accessible, establishing an online presence can significantly increase your business’ exposure to potential new clients and continue to keep a relationship with current clients. You’ll definitely want to take advantage of social media – trust us.
Social networks have a strong social influence on consumers (who would have thought?!). People are able to quickly and easily share thoughts, ideas, and passions and talk about interests, hobbies, and their favorite products or services. It is important to have a presence on every social media platform and utilize it to its fullest. You can use the same content for multiple platforms by adjusting the post based on the network. For example, a blog post highlighting a particular product or service can be posted to Facebook, shared on Google+, mentioned on Twitter, and represented with a related image on Instagram.
In owning your social media presence, you are establishing your business to potential customers. You can convey a strong sense of your business’s values, message, and brand, making it easier for consumers to see how your business aligns with their needs. With consistent content development and sharing, your presence can grow far beyond expectation.