While Facebook continues to dominate all metrics related to social media usage and demographics, Snapchat has quickly developed an enormous and passionate following. Current statistics show that Snapchat reaches 41 percent of the crucial 18 to 34 year old demographic, while half of all new Snapchat users are over 25 years old. Despite the fact that Snapchat began just four years ago, it now boasts over 150 million users who view over 10 billion videos each day. With this kind of exposure, it is important to consider utilizing the powerful reach of Snapchat to help achieve your marketing objectives.
Snapchat is an app that allows a person or business to send a video or image to friends or story, which then can be viewed for up to 10 seconds before the post disappears. There are many unique, clever, and fun filters in Snapchat (ever seen the Snapchat face-swapping tool), adding to its rapidly-growing popularity.
Recently, Snapchat initiated an expansion of their business advertising opportunities on the platform, including Snap ads between stories. There are many additional options available to advertisers on Snapchat including providing longer video content, linking the user to your website or blog without leaving the Snapchat app, etc.
According to research by MediaScience involving consumers ages 16 to 56, Snapchat ads achieved two times the visual attention of similar ads shown on Facebook, YouTube, Instagram, and television. Snapchat also claims through this study that their ads garnered higher emotional responses from the viewers and two times the intent to purchase.