Reaching your target audience on social media has never been more challenging. When you combine a never-ending stream of content on a variety of networks (Facebook, Twitter, Instagram, SnapChat, and more) with an average attention span of 8 seconds or less, your message can easily get lost and forgotten if it doesn’t make an immediate impact.
To get in front of your audience, build loyalty, and, ultimately, convert readers into clients, take a closer look at your social media strategy. The experts at Reach Beyond Marketing have three tips to help improve your engagement while delivering content your followers will love.
- Be Your Own Paparazzi. Rich media reigns supreme on social, and inspiration is all around you! You can share photos and videos from in-office celebrations, community events, and more. By showcasing employees and the work they do each day, you get the dual benefit of praising their role in your organization while immersing clients in your world. This creates a deeper connection with your audience and will likely encourage your employees to share your social posts, extending your organic social reach.
- Get Personal. You love your staff, and so do your clients! Monthly employee features can humanize your business by showing the real, passionate people who are available to help when someone walks through your doors. This goes hand-in-hand with the previous tip in terms of promoting audience engagement and employee social sharing.
- Go Live! Live video is one of the hottest trends in social, and it’s easier than you think. Schedule a Facebook Live seminar with one of your expert staffers to show the world what you do! Whether you’re demonstrating a procedure or hosting a Q&A about a popular treatment method, live video is a great way to interact with your audience in real time and demonstrate your authority in a specific area. Make sure you have someone monitoring and responding to comments along the way for optimal engagement!
The key to successful social media content is finding what works for your business and building upon it. Utilize analytics to continually test and hone your strategy using these tips along with your own ideas. For assistance with your social media strategy and management, contact the experts at Reach Beyond Marketing.