This month, Reach Beyond Marketing wants to take a deep dive into the benefits of creating a varied and multifaceted content strategy, with a focus on reach, engagement, and conversion. No matter what products or services your business provides, online content creation is vital to attracting new customers and consistently improving your search engine optimization efforts for search engines like Google. Compelling, informative, and relevant content makes readers feel more connected to your business, and also keeps your site and brand name popping up in news feeds and search results pages. The more visible your business is online – the more potential customers are going to be coming through your doors. Creating a varied content strategy is key to engage a wide variety of readers that will keep business booming all year round.
Creating new content is not a one-size-fits-all solution to increasing your visibility on search engine results pages or attracting new customers in your target market. Like a print advertisement or digital banner, written content has to be carefully planned, with a clear purpose in mind, or else it will fall short of reaching your goals. Content outlets like press releases are ideal for expanding your visibility to markets outside of your immediate location, raising your brand’s recognition across the country. But why? While other content like emails and blogs more directly target users who may become sales, it is a valuable practice to utilize large-scale content marketing to raise awareness of your brand and product.
Generating new buzz about a product, award, or development may seem frivolous at first, especially if your business requires customers to come on the premise to convert into a sale – but strong content isn’t always dictated by a sales bottom line. Content that creates recognition of your brand name is valuable even if the audience who reads it isn’t likely to convert personally. Any effort that gets your business on leading publications, online news sources, or social media feeds is beneficial, as shares and mentions boost search engine optimization for your website. Additionally, press releases offer a unique opportunity to highlight achievements about your business without seeming overly self-promoting. By gently showing off your accomplishments, you can build up your reputation gradually over time and on a national level. Finally, even though the person reading your press release may not be first in line to visit your location, their first and second-degree connections may be within driving distance of your practice, and a recommendation can go a long way. In this sense, readers who may not be customers can actually act as marketers for your business – at no extra cost!
Taking the time to look beyond just a sales bottom line can greatly increase the success of your content marketing strategy. Expand your reach and raise your SEO by distributing nationwide press releases as part of a comprehensive content marketing strategy for your business.