LinkedIn Publisher is a growing online space where you can apply to share your written professional content, ideas, or blogs to a database that all LinkedIn users can access. Previously, LinkedIn Publisher used to only be open to influencer program members, heads of state, and corporate executives. Now, it is open to everyone; you just have to apply to be a member of LI Publisher. With this new opportunity available to all, here are some tips for utilizing LinkedIn Publisher to give your business the upper hand:
- The first step to being a successful using LinkedIn Publisher is to know the key elements that go into writing a good publisher post – a catchy title, attractive images, brief but engaging and informative content, utilizing keywords related to your topic, good marketing/sharing strategy for your post, and a little bit of luck to propel your LinkedIn Publisher post forward.
- LinkedIn Publisher is tied to your professional profile, which can help you to develop and strengthen your professional identity by sharing your knowledge and expertise with others through this online community. This will make you more credible and influential in your field, and certainly helping your business at the same time. With 780 million people and business pages that have access to your posted work through Publisher, it is the perfect online platform for getting your professional work in front of other leaders in your field.
- Like any other search engine, make sure you incorporate keywords into your published work so searches pick it up. Content on LinkedIn Publisher is searchable through keywords, so it is crucial that your posts use keywords to attract your specific audiences. Plus, if your post receives enough online traffic, it will automatically be picked up by LinkedIn’s newsreader, Pulse. This will increase the amount of views you receive exponentially.
- Don’t overuse publisher. Posting multiple times a week is beneficial in theory, as you will initially receive a good amount of online traffic. However, if your posts are too frequent and your content begins to lack, readers may start to view your content as a nuisance and ignore it altogether. Posting a thorough, well-written post once a week is a strategy to consider as you begin to use LinkedIn Publisher. Writing posts about other LinkedIn influencers or influential people in your industry is a good place to start on Publisher. If you publish an article about an influential LinkedIn User, and they decide to repost it, it has the potential of going viral very quickly.
Taking the time to get involved with LinkedIn Publisher can reap significant rewards –your business will be more visible to an expansive audience, while also giving both your content and reputation a huge boost.