Online buzz about your brand is great; this greatly contributes to spreading awareness as well as increasing your audience reach. From a Search Engine Optimization (SEO) standpoint, this is what using social media to promote your brand is all about. With people liking, sharing, commenting, and posting about your brand, they are essentially much of the online promotional work for you. However, it is important to take one step closer and look beyond these somewhat “vanity” numbers to see what people are actually saying about your brand. If the majority of what you read is complaints about your business, there are issues that may need to be addressed. This is where tracking social media sentiment comes into play.
Tracking sentiment helps you understand how your audience is feeling as a group, and individually. The grade of emotion that you are able to determine regarding your social posts can help you make a plan on how to proceed. If you are seeing a lot of negative feedback, you may want to think about moving your business and/or marketing strategies in a new direction to satisfy this unpleased audience. One of the most important components of a successful practice or business is showing empathy and concern to unhappy clients or customers. Being able to understand how your audience is feeling about your brand is a powerful tool to quickly make adjustments that satisfy the majority of your demographic.
There are many ways to monitor sentiment. For one, Twitter offers an advanced search option that helps you monitor your brand’s sentiment. Simply use the search box in Twitter to type in a key word, such as your brand name, product names, and common misspelling of both. Then, you have the option to check either a positive or negative box, giving you all tweets that fall under the category and tone you select. This is can be a very helpful tool to quickly pinpoint issues and respond to customers who have questions or are unsatisfied with the product or service they have received.
Another mode of tracking sentiment is to utilize a program such as Hootesuite Insights. This software automatically tracks positive and negative insights for your business, and provides the option to track by keyword. It offers a variety of statistical graphs and charts that are simple to read and understand, making it easy for one to quickly identify a problem and act on it.
Have any more questions regarding sentimental analysis? The experts at Reach Beyond Marketing are ready to help! Reach us at www.reachbeyondmarketing.com